Meanwhile, freelancers on the platform are on track to bill over $1 million through Paro this year, the company claims.
#Website wallpaper freelance series#
The company says revenue has tripled since its Series B in Q3 2021 while average client spend has doubled. In any case, for better or worse, customers appear to be embracing the Paro platform.
#Website wallpaper freelance update#
We’ve asked Paro its pay rates and will update this article once we hear back. Then one wonders about the healthiness of the dynamic between salaried accountants and financial workers and freelancers. There are always downsides to contract work - for starters, a lack of benefits. Another finds that nearly two-thirds - 62% - of accountants feel underpaid, with 60% saying they feel under-compensated given their qualifications and level of experience.īut color me skeptical. According to one recent survey, 99% of CPAs admit to suffering from chronic workplace stress. Many certified public accountant firms experience average annual turnover rates upwards of 25%. If you buy Samojednik’s sales pitch, Paro is the silver bullet that the accounting industry so desperately needs. This can improve morale, reduce burnout, better address client demands and efficiently grow business.” “One way to do that is by introducing alternative staffing methods that are flexible and dynamic. “Understanding new ways to manage capacity and retain talent is key,” Samojednik said. It’s essentially like Fiverr, but exclusively for accounting and financial work. Customers can connect on-demand to accounting and finance experts, paying them only for the work that’s needed.
Paro’s platform uses algorithms to identify and recommend financial talent - e.g. “Given the continued traction we have seen within our business, the ongoing embrace of remote work and the increasing need for flexible business solutions, now was the right time to raise and double down on our efforts to push our unique offering to more enterprises and the value we bring to businesses and experts.” “The overall goal of this round is to become the go-to resource for finance and accounting solutions and for businesses of all sizes, including enterprises,” Samojednik said. Samojednik told TechCrunch that the cash will be put toward further developing Paro’s platform, expanding its customer base and general R&D. Madrona Venture Group, Revolution Ventures and Sierra Ventures also participated in what Paro CEO Anita Samojednik described as an up-round with “clean terms.” Today, Paro announced that it raised $25 million in a Series C round led by Top Tier Capital Partners, bringing the startup’s total raised to $67 million. They say they were inspired by the lack of flexibility in traditional accounting firms to choose which projects to work on - and when to work. In 2015, Michael Burdick and Dan Wywrot, who’d spent years working at large accounting firms, founded a startup - Paro - to deliver finance and accounting solutions to businesses through a network of freelance talent.
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